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2026/11/03

(Column) Singapore year-end sales calendar quick guide

Hello from Zero-Ten Park Singapore, the best serviced office and co-working space in CBD Singapore!

Prepare thy wallets! Singapore’s biggest money-saving and retail window of the year are coming up, with Singles’ Day (11.11) continuously dominating Asia as the biggest e-commerce date on the calendar.

Whether you are a regular consumer, retailer, business owner, or manager in charge of business planning, understanding the year-end sales season in Singapore is beneficial. Whether it’s where, when and how to get the best deals, or understanding consumer behaviour and competitor strategies, we hope that the quick guide below proves useful.

Singapore’s year-end sales calendar at a glance

Quick overview of the November sales

Singles’ Day:
Singles’ Day began in China as a celebration for people not being in a relationship. The date, 11 November (11/11), was chosen because the numeral 1 resembles a bare stick, a Chinese Internet slang for an unmarried man. It was originally celebrated by a small group of college bachelors, where various activities took place, such as singles gatherings to hold parties and singles looking for marriage partners, and gift giving was popular. In 2009, Alibaba’s CEO Daniel Zhang began to use the day as a 24-hour holiday that offered online shopping discounts and offline entertainment resulting in historic success.

Currently, it is Asia’s biggest and most important retail date in the year.

Black Friday:
The phrase started with roots to a financial crisis, the crash of the American gold market in 1869. Then it was used to refer to a specific event in the 1950s, where police in Philadelphia used the term to describe the shopping insanity that plagued the city the day after Thanksgiving, causing traffic, crowds, and an uptick in shoplifting.

Then in the 1980s, it was rebranded by retailers to give the shopping frenzy a fresh, more positive meaning, basing it on the technical sales term of “red to black,” referring to turning losses into profit.

Cyber Monday:
Meanwhile, Cyber Monday came with the birth of e-commerce. Giant e-commerce retailers of today including Amazon, eBay and Walmart began popping up their online stores in the 1990s and early 2000’s. With these new digital doors opening, retailers wanted the same revenue boost that companies with physical locations got. And thus Cyber Monday was born.

Some retailers run their sales from Black Friday (27 Nov) throughout the weekend to Cyber Monday (30 Nov), calling it Cyber Week.

While Singles’ Day still dominates the Asian market, Black Friday and Cyber Monday has been gaining popularity amount younger people in Singapore.

Ways to maximise savings

Stack the following vouchers:
Store voucher, platform voucher, free-shipping voucher, and bank-card promotions. Then check out with a cashback app.
Shortlist target items:
Evaluate whether the item is worth buying, and that you are not buying it because of the hype of the sales.

Document wish list items' regular prices to ensure that the "discount" offered is real. Some places mark up their prices during the sales season and then apply a large discount to make it appear like it is a great deal, when it is in fact market rate.

Ensure that the warranty is valid for Singapore and for a reasonable term.

Compare bundles, not just individual items as bundles may end up higher value for money.

Add to cart in advance to be ready to checkout upon midnight to ensure stock for popular items.

Avoid buying too early or too late.

Consider logistics timeline:
Certain items ordered online may take longer to arrive during peak sales season. If the item you covet is time-sensitive, consider buying earlier.

Do set maximum amounts before walking away from deals, and remember that there is always another sale around the corner! Happy shopping!

At Zero-Ten Park Singapore, we offer various office plans tailored to any stage of business:

Virtual Office plans for start-ups and business owners who are at the business trip heavy stage who require business address registration.

Co-Working Space drop-in (within business hours) for start-ups, business trip heavy staff etc who do not require business address registration.

Co-Working Desk (24/7 Access) for budget conscious start-ups, hybrid teams etc that do not have bulky items for work.

Dedicated Desk for the budget conscious start-up, hybrid model workplace etc who have monitors, files, bulky items etc for work.

Semi-private office for the budget conscious but private individual who prefers a quiet, sound-proof environment.

Private Office for smaller teams of 1-10 pax who do not wish to bother with the hassle of furniture, utilities, pantry stock, mail etc, and for start-ups, SMBs and SMEs that are looking for a cost efficient office solution as opposed to the traditional office.

Looking for an office? Contact us today and find out how we can help your business grow.

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Getting Here

Zero-Ten Park Singapore is located on Robinson Road in the heart of Singapore's Central Business District (CBD) within walking distance of major stations.
A bus stop is also located right in front of the building, allowing you to commute to work without being at the mercy of the weather.

Address

80 Robinson Road #10-01A Singapore 068898
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Getting Here - MRT（Underground）

Telok Ayer Station 3 minute's walk　Nearest station
Raffles Place Station 4 minute's walk
Tanjong Pagar Station 7 minute's walk
Shenton Way Station 5 minute's walk