News

2026/05/07

[Seminar Invitation] 21 May 2026 | Breaking the Funnel: How Culture Shapes B2B Buying in SEA and Japan (Seminar at Zero-Ten Park)

Hello from Zero-Ten Park Singapore, a serviced office in CBD Singapore!

We are pleased to announce an upcoming seminar hosted at Zero-Ten Park on 21 May 2026, focusing on the differences in B2B buying behaviour between Southeast Asia and Japan.

The session will explore why strategies that work well in Japan may not always translate effectively in Southeast Asia, offering practical insights for businesses operating across APAC markets.

What you’ll learn:
■ Why the traditional B2B funnel needs rethinking in Asia
■ How trust is built differently across Southeast Asia and Japan
■ What effective localisation looks like beyond translation

Who should attend:
■ Regional and global marketers based in Singapore
■ APAC marketing managers running multi-market campaigns
■ Teams responsible for localisation and content strategy
■ B2B marketers expanding across Southeast Asia (e.g. Indonesia, Thailand, The Philippines, Vietnam, Malaysia)
■ B2B marketers expanding into Japan

What to expect
A networking session will be included within the program, so feel free to stay and connect with others.

You can also enjoy drinks and mini desserts 🍵
Special treats will be provided by TOP QUALI TEA, featuring authentic Kyoto tea-based delights.

This event is open to anyone.

Please feel free to share this invitation with anyone who may be interested. Thank you and we hope this may be of interest to your network.

Event Details:

Breaking the Funnel: How Culture Shapes B2B Buying in SEA and Japan

Date: 21 May 2026 (Thursday)
Time: 3:30 – 5:30 PM
Registration (limited to 30 pax)
Location: Zero-Ten Park (#10-01A) Coworking Space

80 Robinson Road #10-01A Singapore 068898

Nearest MRT: Telok Ayer / Raffles Place / Shenton Way

For Viewings・Inquiries

Zero-Ten Park Singapore accepts requests for viewing and inquiries at any time!
Please feel free to contact us by phone or using the inquiry form below.

TEL　　　：+65-6420-6370
Whatsapp：+65-9852-4360

※Staff availability hours are 9:00-18:00 on weekdays.

Address・Getting Here

Zero-Ten Park Singapore is located on Robinson Road in the heart of Singapore’s Central Business District (commonly known as the CBD area).

Of course, it’s within walking distance of major stations.
There’s also a bus stop right in front of the building, so you can commute to work without getting wet even on rainy days.

Address

80 Robinson Road #10-01A Singapore 068898 10F
Google Map

Getting Here – MRT（Underground）

Telok Ayer Station 3 minute’s walk　Nearest station
Raffles Place Station 4 minute’s walk
Tanjong Pagar Station 7 minute’s walk
Shenton Way Station 5 minute’s walk

Getting Here – Bus

80 Robinson Rd (B03071)　Stops directly in front of the building

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